The importance of real estate photography

Real estate photography has become a very important factor for our business. If you want professional photographs, you can always hire a photographer specialised in it. If you don’t have that option, here are some tips on how to take a real estate photograph in the right way.

• Preparing the property for the photos seems logical, but often we do not take into account some details, such as personal belongings or a messy space.
• You have to be very careful with mirrors, apart from the fact that they always have to be spotless, you have to be very careful when taking a photograph so that nothing undesirable comes out in the reflection.
• There are some elements or details that can give more information and it is good to photograph them as they can add value to the property.
• Clearly, good lighting is the key to good photography. Turning on all the lights in the property comes first, as it enhances the light and also helps the client to see all the details. It is best not to use flash and to choose a time of day when there is good natural light. If the natural light is too strong and the photographs are not sharp, this can be avoided by choosing a different angle or using the curtains.

• When using a professional or reflex camera, the white balance must be taken care of, as it can alter the original colour.
• If you use a mobile phone to take the photos, it is better to take them in panorama mode and after capture, edit the photos according to your needs.
• In terms of positioning, try to shoot at eye level and from the corners.
• Whenever possible, it is better to photograph with a tripod, as the image comes out sharper.

In conclusion, it is preferable to photograph each room of the property in different positions and to take several shots in order to choose the right one later.